The one that matters
Amazon slams the door on Meta's shopping agent while Shopify swings its own wide open
Amazon says it blocked Meta's Muse agent from shopping on amazon.com, citing terms-of-service violations, security risk, and no merchant consent. The same day, Shopify announced Muse will complete purchases across Shopify stores through Shop Pay one-tap checkout, and Amazon filed an amended complaint against Perplexity over its Comet browser's logins.
Why it matters
This is the first hard split over who owns the customer when an agent does the buying. Amazon is betting its storefront is leverage; Shopify is betting distribution through agents is. If you are building agentic checkout, the platform-consent fight just moved from theory to enforcement.
